Human Resources News & Trends

Understanding Generation Z: Key Insights and Implications

Understanding Generation Z: Key Insights and Implications

wrz 1, 2024 |

Gen Z, born between 1996 and 2010, is a generation that thrives on authenticity, digital fluency, and a global consciousness. As they wield significant influence and purchasing power, understanding their values and behaviors is essential for brands, educators, and policymakers aiming to connect meaningfully with this emerging powerhouse.

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